TIP NO. 1
THE TAXI MARKETING TOOL
This method is for a target audience that uses a taxi as their main form of transport.
Your product must be of such a nature that it can be easily presented by a taxi driver.
I run a photography business, I aproached a taxi driver to double up as a sales representative, for a fee.
I made a great profile of my photos, I included pamphlets, business cards and other marketing material. As the driver transports passengers, he displays my portfolio for everyone to see, naturally he also transport the potential customers to my door where I can give them a full display of my workmanship.
I went a step further, I installed a mobile DVD player in the taxi for people to watch while they drive, I show stunning 'movie-like' slide shows with great music. My slideshows are very entertaining, I make sure people talk about it, spreading the word.
You can use your unconventional creative flair to adjust this idea to suit your business.
What do you think about this tip? Leave a comment.
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ABOUT UNCONVENTIONAL WAYS TO ATTRACTCUSTOMERS TO YOUR HOME BASED BUSINESS.
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